Mastering YouTube Game Video Tags: A Complete Guide

Table of Contents

1. Introduction
2. What are tags and why are they important?
3. The impact of tags on video performance
4. Techniques for properly tagging your videos
   1. Copying and pasting your title
   2. Adding your channel name
   3. Including general keywords
   4. Adding branding tags
   5. Using keyword phrases
5. Tips for effective tagging
   1. Balancing specificity and competitiveness
   2. Researching popular phrases
6. The difference tags can make
7. Conclusion

Article

Introduction

When it comes to optimizing your YouTube videos, there are many factors to consider. While some may focus solely on creating engaging content or improving video quality, one aspect that often gets overlooked is the use of tags. Tags are essentially keywords or phrases that provide additional information about your video. While they may seem minor, tags can have a significant impact on how well your videos perform and can contribute to getting your videos recommended or showing up in search results.

What are tags and why are they important?

Tags serve as a way to back up the title and description of your video. For example, if your video is about Star Wars, having the words "Star Wars" in your title and description is important. YouTube will check the tags section to ensure that these tags are also present. Tags help YouTube understand the content of your video and recommend it to viewers who are interested in similar topics. In essence, tags act as a way to connect your video with the right audience.

The impact of tags on video performance

While changing or improving your tags may not have a drastic impact on how well your videos perform, they are still an important aspect of optimizing your video metadata. Optimized tags can help your videos get recommended to the right audience, increasing the chances of gaining more views and subscribers.

Techniques for properly tagging your videos

There are several techniques that can help you tag your videos correctly and increase their visibility. Here are three techniques that have worked well for many content creators:

1. Copying and pasting your title

Start by copying your title and pasting it into the tag section. This will ensure that there are no typos in your title and give it more credibility. It reaffirms to YouTube that the title accurately represents the content of your video.

2. Adding your channel name

Include your channel name as a tag. This helps in building brand presence and makes it easier for viewers to find your other videos when they search for your channel name.

3. Including general keywords

Add general keywords that are related to the content or style of your video. These keywords should be short and concise, giving YouTube more context about your video. For example, if you have a video about Star Wars Battlefront 2, include tags like "Star Wars" and "Battlefront 2."

4. Adding branding tags

Consider adding tags related to other creators or brands in your niche. However, make sure to obtain permission before using their names as tags. This can potentially help your videos get recommended to viewers who are already fans of those creators or brands.

5. Using keyword phrases

Keyword phrases are longer, more specific tags that people are likely to search for when looking for a specific video. These phrases help in narrowing down the competition and target a more specific audience. Include keyword phrases that you think your potential viewers would search for when looking for a video like yours.

Tips for effective tagging

To make the most out of your tags, here are a couple of tips to consider:

1. Balancing specificity and competitiveness

While it is important to include specific keyword phrases that target your niche, be mindful of the competitiveness of those phrases. Highly competitive phrases may have a lot of competition and make it harder for your video to rank. Strike a balance between specificity and competitiveness to optimize your chances of getting your videos recommended.

2. Researching popular phrases

To find out which phrases are popular and have relatively low competition, conduct research on YouTube. Typing in potential keyword phrases and seeing the number of results can give you an idea of how popular and competitive a particular phrase is. Try to include less competitive but still relevant phrases to improve the chances of your videos being discovered.

The difference tags can make

Although tags may seem like a small detail, they can make a noticeable difference in the performance of your videos. While they may not be the sole determining factor, optimized tags increase the likelihood of your videos getting recommended, attracting more viewers, and ultimately helping your channel grow.

Conclusion

In conclusion, tags play an important role in optimizing your YouTube videos. By properly tagging your videos, you can improve their visibility, increase the chances of getting recommended to the right audience, and ultimately grow your channel. Remember to use a combination of techniques such as including general keywords, adding branding tags, and using keyword phrases to make the most out of your tags. With a well-tagged video, you enhance your chances of reaching a wider audience and building a successful YouTube channel.