Master the Art of Website Color Selection

Table of Contents

1. Introduction
2. What is the 60 30 10 color rule?
3. How does the 60 30 10 color rule apply to website design?
   • 3.1 The importance of harmonious design
   • 3.2 Drawing attention to important elements
   • 3.3 Leading visitors to calls to action
4. Examples of the 60 30 10 color rule in interior design
   • 4.1 Example 1: White, Brown, and Green
   • 4.2 Example 2: Green, Yellow/Gold, and Pink
   • 4.3 Example 3: White, Brown, and Black
5. Applying the 60 30 10 color rule to website design
   • 5.1 Choosing the primary color (60)
   • 5.2 Selecting the secondary color (30)
   • 5.3 Highlighting the standout color (10)
6. Website design examples using the 60 30 10 color rule
   • 6.1 Example 1: White, Gray, and Orange
   • 6.2 Example 2: Blue, White/Gray, and Orange
7. Conclusion

The 60 30 10 Color Rule: Elevating Your Website Design

Website design is more than just a visually pleasing layout. It requires an understanding of design principles to create a harmonious and appealing design. One such principle is the 60 30 10 color rule, which is widely used in both interior design and website design. In this article, we will explore what the 60 30 10 color rule is, how it applies to website design, and provide examples to illustrate its effectiveness.

Introduction

Design principles dictate that a well-designed space or website should have three main colors in varying frequencies. The 60 30 10 color rule ensures that these colors are used correctly to create a visually balanced and engaging design. By understanding and effectively applying this rule, website designers can not only create visually stunning websites but also guide visitors towards desired actions.

What is the 60 30 10 Color Rule?

The 60 30 10 color rule originated from interior design and has found its way into the realm of website design. It suggests that a well-designed space or website should consist of three main colors distributed as follows: 60% primary color, 30% secondary color, and 10% accent color. These percentages are not set in stone, but rather serve as a guideline for achieving visual balance.

How does the 60 30 10 Color Rule Apply to Website Design?

3.1 The Importance of Harmonious Design

The 60 30 10 color rule is crucial in creating a harmonious design. By carefully selecting and balancing the primary, secondary, and accent colors, designers can create a visually pleasing and cohesive website. The primary color forms the base or background color, setting the overall tone of the design. The secondary color complements the primary color and adds depth. The accent color, being the most vibrant, brings attention to important elements and calls to action.

3.2 Drawing Attention to Important Elements

A well-executed 60 30 10 color scheme guides visitors' attention to the important elements of a website. By using the primary color sparingly, designers can draw attention to key sections, such as calls to action or important information. The secondary color acts as a subtle backdrop, enhancing the overall design without overpowering the primary color. The accent color, being the most eye-catching, is strategically placed to make vital elements stand out and encourage action.

3.3 Leading Visitors to Calls to Action

The 60 30 10 color rule is particularly effective in leading visitors to calls to action. By using the accent color for buttons, links, or interactive elements, designers can create a visual hierarchy that guides visitors towards desired actions. The use of color contrast can further enhance the visibility of calls to action, increasing the likelihood of visitor engagement.

Examples of the 60 30 10 Color Rule in Interior Design

To better understand the application of the 60 30 10 color rule, let's look at some examples from interior design. These examples showcase how this color rule can create visually appealing and balanced spaces.

4.1 Example 1: White, Brown, and Green

In this interior design example, white serves as the primary color, occupying approximately 60% of the space. Brown, the secondary color, makes up around 30% and adds warmth to the design. The remaining 10% is represented by green, which adds a refreshing touch through plants and natural elements. This combination creates a harmonious and visually pleasing environment.

4.2 Example 2: Green, Yellow/Gold, and Pink

In this bolder interior design example, green takes on the role of the dominant color, comprising the 60% portion. Yellow or gold, as the secondary color (30%), adds richness and complements the green. The accent color, pink, occupies 10% and introduces a vibrant and eye-catching element. The careful arrangement of these colors creates a visually captivating and well-balanced space.

4.3 Example 3: White, Brown, and Black

The third interior design example illustrates a combination of white, brown, and black. White serves as the primary color, covering 60% of the space, while brown constitutes the secondary color, comprising 30%. Black, the accent color with 10% representation, brings contrast and visual interest to the design. This composition results in a clean and contemporary interior.

Applying the 60 30 10 Color Rule to Website Design

Now that we understand the concept and benefits of the 60 30 10 color rule, let's explore how it can be applied to website design. When designing a website, it is important to consider the role of each color and its impact on the overall user experience.

5.1 Choosing the Primary Color (60)

When selecting the primary color for your website, it is advisable to start with a neutral or subtle shade. White or light gray is often a safe option as it provides a clean and versatile base for the design. As you gain more experience, you can experiment with bolder primary colors that align with your brand identity.

5.2 Selecting the Secondary Color (30)

The secondary color should complement the primary color while being slightly less eye-catching. It is often useful to choose a color that is on the opposite side of the color wheel or one that creates a pleasing contrast. This color will add depth and visual interest to your design without overpowering the primary color.

5.3 Highlighting the Standout Color (10)

The standout color, occupying 10% of your design, should be vibrant and attention-grabbing. This color will be used strategically for calls to action, buttons, or important elements that you want visitors to notice and engage with. By making this color visually distinct from the primary and secondary colors, you increase its visibility and effectiveness.

Website Design Examples using the 60 30 10 Color Rule

To further illustrate the application of the 60 30 10 color rule in website design, let's explore a couple of examples that effectively implement this principle.

6.1 Example 1: White, Gray, and Orange

This website demonstrates a well-executed use of the 60 30 10 color rule. The primary color is white, occupying 60% of the design. Gray serves as the secondary color, comprising 30% and providing a subtle backdrop. The standout color, orange, creates visual impact and is strategically used for calls to action throughout the website.

6.2 Example 2: Blue, White/Gray, and Orange

In this website design example, the primary color is blue, making up 60% of the layout. A combination of white and gray serves as the secondary colors, comprising 30% and providing a clean and neutral base. The standout color, orange, stands out against the blue and is used for important elements and calls to action.

Conclusion

The 60 30 10 color rule is a powerful guideline for creating visually appealing and harmonious website designs. By carefully selecting the primary, secondary, and accent colors, designers can guide visitors' attention, enhance the user experience, and encourage desired actions. When applied effectively, the 60 30 10 color rule can elevate website designs and make them more engaging and impactful. Experiment with different color combinations, but always keep the principles of balance and visual hierarchy in mind.

Highlights:

• The 60 30 10 color rule is a principle used in design to create visually appealing and balanced spaces or websites.
• It suggests that a well-designed space or website should consist of three main colors distributed as follows: 60% primary color, 30% secondary color, and 10% accent color.
• By applying the 60 30 10 color rule, designers can achieve harmonious design, draw attention to important elements, and lead visitors to calls to action.
• Examples from interior design illustrate the effective use of the 60 30 10 color rule in creating visually pleasing environments.
• When applying the rule to website design, careful consideration should be given to the primary, secondary, and standout colors.
• Website design examples showcase effective implementation of the 60 30 10 color rule and its impact on user engagement.

FAQ

Q: How can I choose the primary color for my website design?
A: When selecting the primary color, start with a neutral or subtle shade, such as white or light gray. This provides a clean base and allows for versatility in design.

Q: What role does the secondary color play in the 60 30 10 color rule?
A: The secondary color should complement the primary color while being slightly less eye-catching. It adds depth and visual interest to the design without overpowering the primary color.

Q: How can the standout color be effectively used in website design?
A: The standout color, occupying 10% of the design, should be vibrant and attention-grabbing. It should be strategically used for calls to action, buttons, or important elements to increase visibility and encourage visitor engagement.

Q: Can the 60 30 10 color rule be applied to different types of websites?
A: Yes, the 60 30 10 color rule can be applied to various types of websites, regardless of the industry or purpose. The key is to understand color psychology and apply the rule to create visually appealing and effective designs.

Q: Does the 60 30 10 color rule have any limitations or drawbacks?
A: While the 60 30 10 color rule provides a useful guideline for creating visually balanced designs, it is not a rigid rule. Designers should consider other factors, such as branding, user experience, and accessibility, to ensure a well-rounded design.