Master UTM Tracking: Boost Your Unbounce Landing Page Performance

Table of Contents

1. Introduction
2. What is UTM Tracking Code?
3. Setting Up UTM URLs in Unbounce
4. Configuring Form Fields in Unbounce
5. Integrating with CRM Systems
6. Mapping UTM Fields in HubSpot
7. Creating URL Parameters in Facebook Ads
8. Using Dynamic Parameters in Facebook Ads
9. Best Practices for UTM Tracking
10. Conclusion

UTM Tracking Code: A Complete Guide for Unbounce Users

Introduction

If you're using Unbounce for your landing pages and aiming to capture your UTM parameter tracking code into your CRM, this article is for you. In this guide, we will explain what UTM tracking code is and show you step-by-step how to set it up in Unbounce. UTM tracking code is a powerful tool owned by Google that allows you to add different sources to your URL. By incorporating UTM tracking code into your Unbounce pages, you can effectively track the sources of your leads and optimize your campaign performance.

What is UTM Tracking Code?

UTM tracking code, which stands for Urchin Tracking Module, is a tracking code developed by Urchin Software Development. Google acquired Urchin Software and continued the use of UTM tracking code. The code allows you to append different sources to your URL, which are then passed through to your form and CRM. There are five main parameters: campaign source, campaign medium, campaign name, campaign term, and campaign content. These parameters provide valuable information about the source and performance of your campaigns.

Setting Up UTM URLs in Unbounce

To set up UTM URLs in Unbounce, you need to add hidden fields to your form that correspond to each UTM parameter. These hidden fields will capture the UTM data when a URL parameter lands on your landing page. In Unbounce, simply select the hidden field option and enter the exact UTM parameter names, such as utm_campaign, utm_source, utm_content, and utm_medium. These hidden fields will remain invisible to the users but will populate with the UTM data whenever a lead interacts with your form.

Configuring Form Fields in Unbounce

Once you have added the necessary hidden fields to your form, you can proceed to configure the field mapping. If you are using a CRM system like HubSpot, log into your account and map the form fields in Unbounce to the corresponding fields in your CRM. This mapping ensures that the UTM data is properly transferred to your CRM and associated with each lead's information. Make sure to create the UTM fields in your CRM if they are not already populated.

Integrating with CRM Systems

Unbounce offers native integrations with popular CRM systems such as HubSpot. After configuring the field mapping, you can integrate Unbounce with your CRM system to seamlessly pass the UTM data along with the lead information. This integration allows you to identify the exact source of each lead and analyze the performance of your campaigns more efficiently. If a native integration is not available, you can also use Zapier to connect Unbounce with your CRM.

Mapping UTM Fields in HubSpot

In HubSpot, create the necessary fields for UTM data, such as utm_campaign, utm_source, utm_content, and utm_medium. Map these fields to the corresponding fields in Unbounce. This ensures that the UTM data is accurately recorded in your HubSpot database. With the UTM data in place, you can segment and analyze your leads based on their campaign sources, mediums, and contents.

Creating URL Parameters in Facebook Ads

If you are running Facebook ads, there is a convenient way to create URL parameters directly within the Facebook Ads Manager. These URL parameters, combined with UTM tracking code, offer granular insights into the performance and effectiveness of your Facebook campaigns. By specifying parameters like placement, ad set name, campaign name, and ad name, you can pinpoint the exact details of each lead's origin and optimize your targeting strategies accordingly.

Using Dynamic Parameters in Facebook Ads

Facebook Ads Manager also supports dynamic parameters, which eliminate the need for manually inputting the source details. With dynamic parameters, Facebook dynamically pulls the UTM parameters from your ads, allowing for easier and more accurate campaign tracking. By utilizing dynamic parameters, you can gain a deeper understanding of where your leads came from, which ad sets they belonged to, and which specific ads they clicked on.

Best Practices for UTM Tracking

To make the most out of UTM tracking, follow these best practices:

1. Consistently name and tag your campaigns, sources, mediums, and contents to ensure uniformity.
2. Regularly analyze and monitor the performance of your campaigns to identify successful sources and optimize underperforming ones.
3. Keep your CRM database updated with the necessary UTM fields to accurately record and track the UTM data.
4. Utilize other UTM parameters like campaign term and campaign content to gain further insights into specific aspects of your marketing campaigns.

Conclusion

UTM tracking code is a valuable tool for accurately tracking the sources and performance of your campaigns. By implementing UTM tracking code in Unbounce and integrating it with your CRM system, you gain valuable insights that can drive data-informed decision-making and improve campaign efficiency. Remember to consistently set up UTM parameters in your Facebook ads to maximize your campaign tracking capabilities. With proper UTM tracking, you can optimize your marketing efforts and achieve better results.

Highlights

• UTM tracking code allows you to add different sources to your URL for better campaign tracking.
• By setting up hidden fields in Unbounce, you can capture UTM data and pass it to your CRM.
• HubSpot offers native integrations with Unbounce, making it easy to map and transfer UTM fields.
• Facebook Ads Manager supports URL parameters and dynamic parameters for precise campaign tracking.
• Following best practices for UTM tracking ensures consistent and accurate data analysis.

FAQ

Q: Can I use UTM tracking code with other landing page builders besides Unbounce? A: Yes, UTM tracking code can be used with any landing page builder that allows you to add hidden fields and integrates with your CRM system.

Q: How do I create UTM parameters for other marketing channels, such as email campaigns? A: You can create UTM parameters for email campaigns by including the relevant UTM parameters in your email links. Furthermore, you can use email marketing platforms that offer built-in UTM tracking capabilities.

Q: Can I use UTM tracking code with Google Analytics? A: Yes, UTM tracking code is fully compatible with Google Analytics. You can use UTM parameters to track the performance of your campaigns within Google Analytics.

Q: Are there any limitations to using UTM tracking code? A: While UTM tracking code is an effective tool, it relies on users clicking on your URLs with the appended parameters. If users manually remove or modify the parameters, the accuracy of your tracking may be compromised.