Mastering the Art of Custom QR Codes

Mastering the Art of Custom QR Codes

Table of Contents:

1. Introduction
2. The Evolution of QR Codes
3. Benefits of Custom Branded QR Codes
4. Design Tips for Custom QR Codes 4.1 Play with the Colour Palette 4.2 Add a Logo 4.3 Be Mindful of the Size 4.4 Modify the Eyeballs 4.5 Be Mindful of the Quiet Zone 4.6 Modify the Data Pattern 4.7 Add a CTA Frame 4.8 Customize the Background 4.9 Make it Distinctive
5. Creating a Custom QR Code on Beaconstac 5.1 Accessing the Beaconstac Dashboard 5.2 Creating a QR Code
6. Conclusion

The Evolution of QR Codes

QR codes have come a long way since their inception. What started as plain black and white codes have transformed into versatile and visually appealing designs. This evolution has been driven by the need to meet the demands of both brands and consumers. In this article, we will explore the benefits of using custom branded QR codes in marketing campaigns and provide design tips to make your QR codes stand out.

Benefits of Custom Branded QR Codes

Custom branded QR codes offer several benefits for marketers and advertisers. First and foremost, they increase brand recall by incorporating the brand's colors and logo into the code. This helps users identify the code and associate it with the brand. Additionally, custom QR codes generate interest and add value to any marketing campaign. They attract more scans than standard black and white codes, thanks to their visually appealing design. By incorporating custom QR codes into their campaigns, marketers and advertisers can differentiate themselves and make a lasting impression on their target audience.

Design Tips for Custom QR Codes

To create effective custom QR codes, it's essential to consider various design elements. Here are some tips to help you design visually appealing and scannable QR codes:

4.1 Play with the Colour Palette

A colorful QR code is more likely to catch the attention of users. When choosing the color scheme for your QR code, make sure to include the brand's colors to maintain consistency. However, be mindful of the contrast between the background and foreground colors. A good rule of thumb is to use a contrast of 40 percent to ensure the QR code stands out. Avoid using too many colors or different color schemes, as it may make the QR code unscannable.

4.2 Add a Logo

Including a high-resolution logo in the QR code helps differentiate it from other brands and engage the audience. Place the logo in the center of the code to maintain scalability. Ensure the logo is of high quality and aligns with your brand's visual identity.

4.3 Be Mindful of the Size

The size of the QR code should be in line with the marketing campaign's requirements. A minimum size of two centimeters by two centimeters is recommended to ensure easy scanning. Consider the placement of the QR code, as a QR code on a billboard should be more significant than one on a brochure. Proportions play a crucial role in creating a visually pleasing QR code.

4.4 Modify the Eyeballs

The eyeballs of the QR code can be customized to modify the overall look. You can change the color of the eyeballs, but ensure it doesn't hinder scanability. Experiment with different shapes and colors to create a visually appealing QR code.

4.5 Be Mindful of the Quiet Zone

The quiet zone is the area around the corners of the QR code. Proper spacing between the quiet zone and the module helps scanners differentiate between the code and its surroundings. Overcompensating the space between the quiet zone and the module can make the code unreadable. Avoid overcrowding the quiet zone by using dynamic QR codes when a large amount of data is required.

4.6 Modify the Data Pattern

Changing the data pattern of the QR code can make it more visually appealing. You can choose different shapes like squares, circles, or diamonds, and customize the color to match the QR code's overall theme. Experiment with different patterns to create a unique QR code.

4.7 Add a CTA Frame

Including a call-to-action (CTA) frame around the QR code informs users about its purpose. Placing a CTA message on the frame with colorful borders increases the likelihood of scans. The CTA frame should be visually appealing and aligned with the brand's design elements.

4.8 Customize the Background

Bring your brand's personality to the QR code by customizing the background. You can use a plain color or an image that complements the QR code's color scheme. However, avoid using an inverted code, as most scanners cannot read it.

4.9 Make it Distinctive

With numerous QR codes in circulation, it's essential to make yours stand out. Experiment with various placements and shapes, as QR codes do not have to be limited to squares. Use your imagination and creativity while ensuring the code remains scannable.

Creating a Custom QR Code on Beaconstac

Now that we've explored the design tips for custom QR codes let's walk through the process of creating a custom QR code on Beaconstac's QR code platform.

5.1 Accessing the Beaconstac Dashboard

To create customized QR codes, you need to access the Beaconstac dashboard. This dashboard provides various options and customization features. Navigate to the QR codes section using the panel on the left-hand side.

5.2 Creating a QR Code

Click on the "Create QR Code" button to start creating a QR code. You can choose to create either a static or dynamic QR code, but it's recommended to create a dynamic one for flexibility. Specify the purpose of your QR code, such as directing users to a website.

Conclusion

Custom branded QR codes are powerful marketing tools that can enhance brand recall, generate interest, and add value to any marketing campaign. By following the design tips discussed in this article and utilizing a reliable platform like Beaconstac, you can create visually appealing and scannable QR codes that leave a lasting impression on your audience.